The Complete Open House Marketing Checklist for 2026

Before the Open House (3-5 days out)

Social Media

• ○Create an "Open House" graphic with date, time, address
• ○Post to Instagram feed (square format)
• ○Share to Facebook page and local groups
• ○Post a listing video to Reels/TikTok
• ○Create a countdown Story

Email

• ○Send to your buyer list with property details
• ○Include 3-5 best photos and key stats
• ○Add "Add to Calendar" link

Print

• ○Order directional signs
• ○Print property flyers with QR code to your website
• ○Prepare sign-in sheet (digital preferred — use a tablet)

Day of the Open House

Morning

• ○Post a "Today!" reminder Story
• ○Go live for 30 seconds showing the best room
• ○Set up signs, flyers, tablet for sign-ins

During

• ○Take a few Stories showing activity ("Great turnout!")
• ○Photograph any unique features you haven't captured yet
• ○Engage genuinely — this is relationship building

After

• ○Post a "Thanks for coming" Story
• ○Note how many attendees for social proof

Follow-Up (within 24 hours)

• ○Email everyone who signed in
• ○Personalize: "I noticed you loved the kitchen..."
• ○Send them the listing video (easy share link)
• ○Connect on Instagram/Facebook
• ○For serious leads: schedule a follow-up call

Content to Create from One Open House

One open house can generate a week of content:

• Pre-event: Listing video + Open House graphic
• Day-of: Stories, live video, behind-the-scenes
• Post-event: Recap, testimonial, "Just Sold" (when it sells)
• Evergreen: Neighborhood highlight, "Homes in [Area]" roundup

*Create your open house marketing materials in minutes. Start with a free video →*